Sarawak Feast in Hong Kong

Coined as “A Sarawak Adventure in Hong Kong”, the event took place at the Asia Society in Hong Kong (ASHK) on January 12 and 13 to a great reception by the Hong Kong public, especially the cooking demonstrations.

The cooking demonstrations included dishes such as Sarawak laksa, which was coined as “breakfast of the gods” by the late Anthony Bourdain, ayam pansuh or chicken cooked in bamboo, terung asam soup made from a vegetable only found in Borneo scientifically known as Solanum Lasiocarpun Dunal.

Other food demonstrations where visitors could watch the preparation of the food included the ‘linut’ a Melanau dish made from fresh sago flour, ‘tumpik’ a Melanau pan-baked sago and coconut pancake, ‘serunding halia’ or floss made from finely sliced and fried ginger with Malaysian anchovies and ‘senape’ a Kelabit dish of glutinous rice cooked in an ‘isip’ leaf.

Tuak, a traditional rice wine made by the Iban women, was also brought out on the regular for some tasting, while a glutinous rice pounding demonstration took place with a traditional large mortar and pestle, just as they are used to this day in the longhouses of Sarawak

The “Sarawak Adventure in Hong Kong” also featured art, music, nature and culture of the state in the form of demonstrations and performances.

The display and selling of crafts from groups like the Penan Women Project also took place, with woven, beaded and carved designs of the indigenous Sarawak people attracting lots of attention from passers-by.

There were cultural dance workshops featuring dances like the ‘ngajat’ and ‘alu alu’ which is a bamboo dance of the Melanaus, blow pipe demonstrations and Orang Ulu ‘sape’ or Boat Lute workshops, a ‘gasing’ or Malay top-spinning demonstration, and a live demonstration of traditional Bornean tattooing.

There were also video screenings of Sarawak’s many attractions and talks led by Sarawak tourism industry players, on the various wonders that can be found in Sarawak’s nature and festivals, as well as displays of art and photography.

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Sarawak Branding in Kuala Lumpur Hotspots

Sarawak Tourism Board will be implementing a large scale LED advertising campaign in some of Kuala Lumpur’s most frequented spots.

Promotional videos depicting Sarawak’s unique attractions in Culture, Adventure, Nature, Food and Festivals, can be seen Elite LED Screen overlooking the busy streets as well as the indoor LED screen at Pavilion Mall.

LED screens in Bukit Bintang Pavilion Mall in Kuala Lumpur, Bukit Bintang Junction, KLIA 4 and KLIA2.

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Visit Sarawak Campaign Theme Song

The “Sarawak, More to Discover” theme song is a local Sarawak production, through and through and was launched on New Year’s Day during the momentous New Year Countdown at Kuching Waterfront.

The theme song is sung by Sarawak-born international artiste, Dayang Nurfaizah, her strong voice translating the welcoming nature and warmth of Sarawakians. 

The song itself has a feel-good tune, with catchy and ‘sing-able’ lyrics which allow Sarawakians and visitors alike to sing along with it, while the music composition celebrates  Sarawak’s musical heritage by combining the sape’ with Bidayuh, Iban and Malay music elements.

The song is composed by Bryan Chia with lyrics written by Steffany Raymond Landong and Farouk Kamil with Sape played by Howard Deri Anak Neilson Ilan and produced locally  by the AOK Records in Kuching.

Fireworks over the Square Tower at Kuching Waterfront,  during the New Year Countdown and Visit Sarawak Campaign Launch.
Fireworks over the Square Tower at Kuching Waterfront, during the New Year Countdown and Visit Sarawak Campaign Launch.

“Visit Sarawak Campaign” Logo Launch in Shenzhen

Sarawak Tourism Board (STB) will be holding a ‘Visit Sarawak Campaign’ logo launch in will Shenzhen on December 19 at the JW Marriott Shenzhen, China.

The launching ceremony will be attended by Assistant Minister of Tourism, Arts and Culture, Datuk Lee Kim Shin, representatives of the Consul General of Malaysia in Guangzhou, Beh Ching Chye and the Director of Tourism Malaysia Guangzhou, Sharon Ho.

During the launch, the campaigns’ colourful logo, tagline of “More to Discover” as well as the campaign promotional video will be presented and shared.

This will be the fourth launch held by STB, the previous launches taking place in Kuala Lumpur, Singapore and London.

Launch of the Visit Sarawak Campaign logo in London
Launch of the Visit Sarawak Campaign logo in London

Aircraft Livery MOA Signing

Sarawak Tourism Board (STB) Chief Executive Officer, Sharzede Hj. Salleh Askor signed a Memorandum of Agreement with Managing Director of Laduni Services, Syed Anuar Bin Syed Ahmad on the upcoming AirAsia aircraft livery promoting the Campaign.

 Witnessing the signing were Chairman of STB, Y.B. Datuk Haji Abdul Wahab Bin Aziz and Non-Independent Non-Executive Director in AirAsia Board of Directors, Dato’ Abdul Aziz Bin Abu Bakar.

The aircraft will be flying regionally for a period of two years and will feature Visit Sarawak Campaign’s vibrant and colourful design depicting a Hornbill, one of Sarawak’s most popular, sacred and symbolic mascots, as evidenced by the State’s coat-of-arms and moniker as “Land of the Hornbills”.

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AirAsia Expanding Flights in and out of Sarawak

AirAsia is expanding its flights within and out of Sarawak with the launching a new Kuching-Tawau route on December 2, now making this the 13th destination flying from the capital city of Kuching.

Currently, one-way tickets from Kuching – Tawau are being promoted at RM79, in celebration of the new route. Flight schedule from Kuching (KCH) to Tawau (TWU) is as follows:

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The airlines is also set to fly the Kota Kinabalu – Sibu and Kota Kinabalu – Bintulu routes starting in January 2019.

The airline is currently flying from Kuching to Kuala Lumpur, Kota Kinabalu, Kota Bharu, Johor Bharu, Bintulu, Langkawi, Penang, Sibu, Tawau, Miri, Shenzhen, Pontianak and Singapore.

Sarawak Tourism Board – Recipient of Asia-Pacific Excellence Award in Dublin

The Sarawak Tourism Board is proud to receive the Asia-Pacific Excellence Award in the category of Film & Video, for the Rainforest World Music Festival 2018 video.

Chief Executive Officer, Sharzede Datu Haji Salleh Askor, will recieve the award during the Asia-Pacific Excellence Awards Ceremony on December 6th, 2018 at The Mansion House Dublin, Ireland.

Applications for the Excellence Awards are evaluated by a jury on the criteria of strategic approach, innovation & creativity, implementation, results and efficiency.

The board was also shortlisted as top three in the Travel & Tourism category.

The Asia-Pacific Excellence Awards have been created to honour the most outstanding achievements of communications professionals in their field, and to take a comprehensive look at communications achievements across the Asia Pacific region.

The promotional video for the Rainforest World Music Festival earned Sarawak Tourism Board the award for Film & Video
The promotional video for the Rainforest World Music Festival earned Sarawak Tourism Board the award for Film & Video

“Visit Sarawak Campaign” Short Video Competitions

The Sarawak Tourism Federation (STF), in collaboration with Sarawak Tourism Board (STB) is organizing an “Indie Video Competition” based on the theme “Sarawak, More to Discover.” 

The competition, with a submission of less than 60 seconds of short video clips of Sarawak, is open to all, especially Sarawakians, giving local amateur video-makers a chance to show the world that there is so much more to see, do, eat, and to experience in Sarawak.

Entries will close on December 7, with the winners being announced on December 10.

The panel of independent judges appointed by STF & STB, include professional videographers, influencers and other tourism related industry partners, will select the winning video based on criteria like creativity and originality, accuracy of information, effectiveness of reaching the target audience and overall quality of the video.

The grand winner of this contest will take home a grand cash  prize of RM 10,000.00 for the Indie video category  and RM1,500.00 for the  Instagram video.

For more information on guidelines and regulation, visit https://sarawaktourism.com/indie-video-competition/

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Royal Brunei Airlines Reinstates Kuching flight

The Royal Brunei Airlines (RB) will be reinstating its flight from Bandar Sri Begawan to Kuching on December 28, 2018.

RB Chief Executive Officer, Mr Karam Chand said “Kuching is one of the first destinations that RB flew to back in 1975 alongside Singapore, Kota Kinabalu and Hong Kong and we are very proud to be connecting this beautiful city to the rest of our network and providing the missing link to Brunei. We have significantly expanded our route network this year and the direct flights will allow the marketing of single and dual destinations packages in all the Cities we serve for the benefit of our tourism stakeholders in Brunei and Sarawak”.

We would like to take this opportunity to thank and welcome back RB to Kuching, said Sarawak Tourism Board’s Chief Executive Officer, Sharzede Datu Salleh Askor and adding that our industry partners have been looking forward to the reinstatement of the flight.

“It makes Kuching more accessible to our focus markets including Melbourne (Australia), Shanghai (China) London (United Kingdom) which augurs well for the marketing of the destination” she continued

RB will commence its first flight to Kuching on RB A320neo effective 28 December 2018 with twice weekly service and by 3 February 2019 the frequency will increase to four times weekly.

RB first flew to Kuching on 15 May 1975 with its last flight on 28 July 2011 when the route was suspended.

Guests will be able to purchase the tickets from www.flyroyalbrunei.com or nearest travel agencies from 29th October 2018.
Guests will be able to purchase the tickets from www.flyroyalbrunei.com or nearest travel agencies from 29th October 2018.

STB Receives Certificate of Excellence

Sarawak Tourism Board (STB) is the proud recipient of the Certificate of Excellence at the Malaysia Tourism Council Gold Awards 2018.

The Certificate was awarded for the great success of the Rainforest World Music Festival (RWMF) 2018. The next RWMF will take place on July 12-14, 2019.

Picture shows from left, Tuan Haji Mohammad Ibrahim Nordin, Malaysian Association of Hotels Sarawak Chapter Chairman, Puan Sharzede Datu Haji Salleh Askor, Chief Executive Officer of STB,  Dayang Azizah bt. Abang Zaidan, Malaysian Association of Travel & Trade Agents (MATTA) Chairman, Ngui Ing Ing, STB Board of Director, and Maurice Balang, Senior Manager of Project Management and Corporate Relations of STB, proudly showing the plaque.
Picture shows from left, Tuan Haji Mohammad Ibrahim Nordin, Malaysian Association of Hotels Sarawak Chapter Chairman, Puan Sharzede Datu Haji Salleh Askor, Chief Executive Officer of STB, Dayang Azizah bt. Abang Zaidan, Malaysian Association of Travel & Trade Agents (MATTA) Chairman, Ngui Ing Ing, STB Board of Director, and Maurice Balang, Senior Manager of Product Management and Corporate Relations of STB, proudly showing the plaque.