KUCHING – The cruise ship Silver Spirit berthed on the morning of January 1, 2020 at the Senari Port, Kuching.
A total of 595 cruise passengers mainly from Australia and Europe were accorded with a Sarawak traditional cultural welcoming and garlanding, supported by Sarawak Tourism Board.
The passengers were offered shore excursions to some of the tourist attractions such as the Annah Rais Longhouse and Semenggoh Wildlife Centre, Sarawak River Cruise and also a trip to Sarawak Cultural Village, to experience the nature and the diverse culture of Sarawak.
The Silver Spirit is operated under the luxury cruise line Silver Sea, which operates to more than 900 destinations with 11 ultra-luxury cruises.
Sarawak is expected to receive a total of 15 cruise ships this year.
Sarawak Tourism Board (STB) signed the Memoranda of Understanding (MOU) with ATS Global Travel and Charter Sdn Bhd and the Hainan Airlines Holding Company Limited on December 30, paving way for better connectivity to the State.
The Chairman of STB, Datuk Haji Abdul Wahab Aziz signed on behalf of the Board with Mr. Mohd Sharom Mabul who signed for ATS Global Travel and Charter and Mr. Yang Lei who signed the document representing the Hainan Airlines.
The signing ceremony was witnessed by the Honorable Minister for Tourism, Arts, and Culture, Datuk Haji Abdul Karim Rahman Hamzah and the Permanent Secretary to the Ministry, Mr. Hii Chang Kee.
The MOU specified proposal by ATS Global Travel and Charter to make Kuching as an alternative regional Umrah hub while Hainan Airlines had proposed to launch its direct Haikou-Kuching- Haikou flight in 2020.
Sarawak Tourism Board will participate in 27 marketing initiatives, consisting trade and consumer fairs, roadshows and sales mission in its focus markets in 2020.
Among the notable fairs, where STB will be joined by the Sarawak trade partners, include MATKA Nordic Fair, Helsinki in January, Flight Centre Travel Expo in Sydney, Melbourne and Perth, and the Guangzhou International Travel Fair in February respectively, ITB Berlin in March, MATTA Fairs in March and September in Kuala Lumpur, ITB Mumbai in April and ITB Shanghai in May, and ITB Singapore in October and WTM London in November.
STB will also be conducting its own roadshows with its partners in the major cities in Australia, Germany, Holland, China and in West Malaysia.
These marketing initiatives offers platform for Sarawak trade partners to meet up with potential international business associates for business and networking sessions getting to know more about the destination and its product experiences.
SINGAPORE – EAT.CHIAK.MAKAN, a dedicated Kuching food trail guide for Singaporean, was officially launched on December 3.
As a promotion initiative undertaken by the Sarawak Trade and Tourism Office Singapore (STATOS), the guide features various Sarawak favourite delicacies as well as over 70 local eateries ranging from restaurants to coffee shops in Kuching.
“EAT.CHIAK.MAKAN is devoted to foodies from across Singapore as we recognise that we cannot separate Singaporeans from their love of food and we hope to entice them with Sarawak’s wealth of mouth-watering delicacies,” said STATOS Chairman, Tan Sri Mohamad Morshidi Haji Abdul Ghani at the launch of the event.
The food trail is available for download at STATOS website at statos.com.sg and the booklet is available at STATOS Office in Singapore.
KUCHING: Sarawak is proud to announce its hosting of the PATA Destination Marketing Forum 2020 to be held in Kuching from November 25 to 27, 2020.
The announcement was made by the Minister of Tourism, Arts and Culture, Datuk Haji Abdul Karim Rahman Hamzah at the conclusion of the PATA Destination Marketing Forum 2019 in Pattaya, Bangkok, Thailand.
“Aligning with PATA’s advocacy theme of tourism dispersal, this event will shine the spotlight on a side of Asia unlike anywhere else, as Sarawak offers an alternative for those seeking humble authenticity, far from the tourist-trap clichés”, said PATA Chief Executive Officer, Dr Mario Hardy.
Organized by The Pacific Asia Travel Association (PATA), the event will feature two non-stop days of learning, which gathers the top minds in destination travel for inspiring and insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations.
Alongside the one-day conference that brings together high-profile tourism professionals worldwide, the one-day Technical Tour offers an immersive experience of the host destination – a showcase of a lesser-known yet attractive corner of the world and an unprecedented opportunity to explore the region’s natural landscapes and cultural treasures.
SINGAPORE – Another prestigious award at hand for Sarawak Tourism Board, this time, the BrandLaureate World Best Brand Award in Destination Branding category.
This Destination Branding award recognised STB’s strongest and most competitive appealing assets in promoting the destinations through linked brands.
STB walked away with the coveted award and pewter trophy, plated in 24k gold and adorned with the finest Swarovski crystal, presented at a ceremony held on October 31 at Shangri-La Hotel in Singapore.
It was indeed a remarkable accomplishment to be recognized by the World Brand Foundation (TWBF), a non-profit organisation dedicated to develop brands in a myriad of business backdrops.
Led by its Founder and World President, Dr, KK Johan and distinguished Patron and Board of Governors, who are Statesmen and Captains of Industries, TWBF has been blazing the branding industry with its innovative initiatives.
Among other notable international awards won by STB recently were the Pacific Asia Travel Gold Award 2019 in the “Marketing Media – Travel Video” category with its “Why Limit Yourself” destination video and also the Malaysia Iconic Event Award 2019 for its Rainforest World Music won at the Malaysia Business Events Awards (MBEA) Night 2019.
KUCHING – Sarawak Tourism Board received another recognition for its effort to enhance tourism through the internationally renowned Rainforest World Music Festival (RWMF)
The Malaysia Iconic Event Award 2019 was presented to STB’s CEO, Puan Sharzede Datu Haji Salleh Askor at a ceremony held at the Malaysia Business Events Awards (MBEA) Night on October 23 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.
Organized by the Malaysian Association of Convention and Exhibition Organisers (MACEOS), this award gave recognition to the best business events organised by the Business Events fraternity in honouring their excellence and professional services.
“Proven to be more than just a music festival, the Rainforest World Music Festival provides the opportunity for everyone to listen to music from all over the world and learn about the different and unique instruments,” said Sharzede.
With sustainability as key consideration during this year’s festival, green initiatives were incorporated including the emphasis on biodegradable tableware and discouraging the usage of bottled water.
KUCHING – Sarawak Tourism Board launched its pioneer Waste Management Programme with local hotels on October 9 as part of the Board’s initiative in pursuing its Responsible Tourism initiatives.
The programme, launched by the Minister of Tourism, Arts and Culture Sarawak, YB Datuk Haji Abdul Karim Rahman Hamzah, is a long term joint collaboration project with WormingUp Sdn Bhd, a local NGO, aimed to raise awareness on proper food waste management and reduce its disposal at landfill sites.
The programme received participation from six local hotel partners mainly Hilton Hotel, Riverside Majestic, Merdeka Palace, Grand Dormani Rajah Court Hotel, Kuching Park and UCSI Hotel.
This ongoing campaign is expected to be expanded to cover the whole of Sarawak region within the next three years aimed to include restaurants, shopping malls and schools.
LONDON – Meet us at the World Travel Market (WTM) in London on November 4 to 6 at the Excel, London, United Kingdom.
We are located at the Malaysia Pavilion booth No.AS600, and partners who want to know more about Sarawak are warmly welcome to discuss with us and with our local Sarawak representatives.
Joining us at the Malaysia Pavilion are Amogha Tours and Travel Sdn Bhd, One Wayang Tours Sdn Bhd, Greatown Travel Sdn Bhd, CPH Travel Agencies, Ecogreen Holidays, Grand Margherita Hotel and Riverside Majestic Hotel (Puteri Wing and Astana Wing).
We will also be launching new products including the Trans-Borneo Cycling, Sibu and Central Region and our special National Geographic Traveller’s Sarawak Special Feature on November 5.
Other than our product launching, join us to witness our special solo performances by Sarawak traditional nose flute (Selingut) and Sape musician.