Sarawak To Woo Local Tourists

The global COVID-19 outbreak has severely impacted the Tourism industry in Sarawak. In an effort to kick start recovery of the tourism sector, Minister of Tourism, Arts and Culture Sarawak, Datuk Abdul Karim Rahman Hamzah said that the state is shifting its strategy, to focus on ASEAN and domestic markets.

“We are narrowing our focus to key markets, to be more integrated but achievable post-Covid-19,” adding that the state would be participating in domestic and regional marketing initiatives for this purpose. Domestic travel will play a huge role during this recovery. Hence, the reason for realigning our marketing strategy”, he said.

While travelling is unlikely at the moment due to health and safety reasons, Sarawak will focus on digital marketing as its core approach to increase destination visibility and connect with consumers to create confidence among partners, as well as travellers. We need to leverage on digital marketing to create ripple effect messages and remind travellers that Sarawak is waiting to be explored”, he added.

In the meantime, Sarawak is looking into improving the standards and quality of the state’s tourism products which includes creative packages, new tourism infrastructures, facilities and identifying other “wow” factor to push for arrivals.

Darulhana V2

Bung Sadung Climbathon Challenge 2020 Postponed

KUCHING – The 3rd Bung Sadung Climbathon Challenge scheduled to take place on August 30, 2020 has been postponed to a later date due to the COVID-19 outbreak. Those who have registered for the event will be reimbursed accordingly.

“It is unfortunate that the climbathon will not take place this year, but the safety and wellbeing of participants and the community is our top priority. We need to do our part to help break the transmission of COVID-19”, said the organising committee’s spokesperson.

This year’s climbathon is organised by Kampung Bunga’s Development and Security committee in collaboration with the Serian District Council and supported by Serian Resident Office and Tarat Sports and Recreation.

Photo shows the Bung Sadung Climbathon flag off in 2018. (Photo by Bung Sadung, Serian Sarawak)
Photo shows the Bung Sadung Climbathon flag off in 2018.
(Photo by Bung Sadung, Serian Sarawak)

Re-Strategizing Sarawak Tourism Industry

KUCHING – The Minister of Tourism, Arts and Culture Sarawak, Datuk Abdul Karim Rahman Hamzah believes that by re-strategizing the state’s tourism industry, it will help to rebound the industry back to its glory days.

“I strongly believe with the kind of products that we have like our greenery, our rivers, our cultures, and with the right support from the Government, I think maybe in a year and a half we would be able to restore our tourism sector,” he told reporters after a press conference with the Chief Minister of Sarawak, Datuk Patinggi Abang Haji Johari Tun Openg on the formation of the Sarawak Economic Action Council (SEAC).

In the press conference, the Chief Minister of Sarawak had also announced that the Council had reviewed the development strategies under the 12th Malaysia Plan as part of the State Economic Exit Strategy Post Covid-19.

Sarawak will anchor on two core principles; Digital Economy and Environmental Sustainability which consists of ten key propositions, which includes those beyond leisure tourism that affects the tourism industry.

Photo shows the Minister of Tourism, Arts and Culture Sarawak, Datuk Abdul Karim Rahman Hamzah during a short interview after the press conference with Sarawak Chief Minister, Datuk Patinggi Abang Haji Johari Tun Openg on the formation of the Sarawak Economic Action Council (SEAC). (Photo courtesy of The Borneo Post Online)
Photo shows the Minister of Tourism, Arts and Culture Sarawak, Datuk Abdul Karim Rahman Hamzah during a short interview after the press conference with Sarawak Chief Minister, Datuk Patinggi Abang Haji Johari Tun Openg on the formation of the Sarawak Economic Action Council (SEAC). (Photo courtesy of The Borneo Post Online)

Sarawak State Government’s Guidelines For The Re-Opening Of Economic & Social Activities During The Conditional Movement Control Order (CMCO) COVID-19

On May 1, 2020, the Malaysian Government had announced the implementation of the Conditional Movement Control Order (CMCO) to allow economic sectors to re-open from May 4 onwards.

With the announcement of CMCO, the Sarawak State Government had prepared guidelines and standard operating procedures (SOPs) for the re-opening of the state’s economic sectors starting May 12. However, any sector and activities involving mass gatherings, bodily contact, or where social distancing is not possible, cannot be implemented and shall remain restricted.

The guidelines can be found at the Sarawak Tourism Website at https://sarawaktourism.com/news/conditional-movement-control-order-cmco/.

SARAWAK STATE GOVERNMENT'S GUIDELINES FOR THE RE-OPENING OF ECONOMIC & SOCIAL ACTIVITIES DURING THE CONDITIONAL MOVEMENT CONTROL ORDER (CMCO) COVID-19For latest updates regarding other sectors and industries, stay tuned to the Sarawak Public Communication Unit (UKAS) official Facebook page or any of the trusted local news publications as mentioned above.

A Different Ramadan Celebration

KUCHING – With the Movement Control Order (MCO) in place until May 12, the atmosphere of Ramadan, the hustle and the bustle of the Ramadan Bazaar and the general festive preparation for the breaking of fast, is surely missed by Muslims and non-Muslims alike, locals as well as visitors to Sarawak.

As Malaysians are practicing social distancing in a bid to curb the spread of the COVID-19 pandemic, it is impossible to have a physical bazaar. However, Ramadan is simply not Ramadan in Sarawak without local delicacies such as Bubur Pedas, Sarawak Laksa, Mee Kolo, Umai (raw marinated fish), Teh C Peng (three-layered iced tea) and much more.

This Ramadan, thanks to the MCO, locals need to plan ahead and cook their own buka puasa dishes or alternatively order traditional favourites through e-bazaar services and apps.

“Although this year Ramadan is celebrated differently, we will  still continue with our tradition of  donating to the poor and with the help of technology,  spread positive and inspiring messages to cheer everyone,” said Sarawak Tourism Board’s (STB), Chief Executive Officer, Sharzede Datu Haji Salleh Askor.

“Indeed, Ramadan is a time of prayer, spiritual reflection and reaching out to aid the needy, more so during times of crisis such as this. While we stay safe at home with our families, we can also connect with friends and relatives virtually, still fostering a spirit of community bonding during this difficult time. We should continue to be grateful for we still can celebrate Ramadan with our families with food on the table,” she added.

This pandemic shall pass. To all Muslims out there, stay safe, stay at home and selamat berpuasa.

Photo shows a bustling Ramadan bazaar at Kubah Ria, Kuching, taken in 2019.  (Photo by Kuching Browsecities Enhancing Lifestyles)
Photo shows a bustling Ramadan bazaar at Kubah Ria, Kuching, taken in 2019.
(Photo by Kuching Browsecities Enhancing Lifestyles)

STB Office Closure Due to The Covid-19 Outbreak

The Management and staff of Sarawak Tourism Board wishes all Muslims, partners, readers and well-wishers a Blessed Ramadan.

Please be informed that our main office will be closed from March 18 to May 12, to adhere to the Malaysian Government’s official instruction on the closure of Government institutions during the COVID-19 outbreak in the country.

It is our utmost concern, especially towards our staffs, tourists and visitors alike, to keep safe and help to contain the spread of the deadly virus.

For further information, please contact us via email at [email protected] or visit our website at www.sarawaktourism.com.
STB-Ramadhan2020-ECard-English

Support for Our Unsung Heroes!

KUCHING – The Ministry of Welfare, Community Wellbeing, Women, Family and Childhood Development had distributed a total of 177,893 packs of food to the front-liners from 16 agencies from divisional to district levels across Sarawak from March 24 to April 2, 2020.

“Yesterday (April 2), I have approved requests for additional packs from PDRM (Royal Malaysia Police) and PGA (General Operations Force) as additional staff had to be deployed to further beef up on the enforcement of MCO (Movement Control Order)”, said the Minister of Welfare, Community Wellbeing, Women, Family and Childhood Development, Dato Sri Fatimah Abdullah.

Apart from food, the Sarawak Government has also provided “Rest Rooms” at the Astana Wing Riverside Majestic to the medical staff who are front-liners at the Sarawak General Hospital (SGH). It was made possible with the collaboration by Chong Estate Realty in fulfilling its corporate social responsibility (CSR).

“As of yesterday (April 2), 50 rooms were used by 120 doctors, nurses, assistant medical officers and drivers”, she added.

On behalf of the state government, Dato Sri Fatimah Abdullah recorded her sincere thanks to all front-liners.

“We salute you for your committed services and sacrifices to combat and contain Covid-19.”

Photo of Dato Sri Fatimah Abdullah, the Minister of Welfare, Community Wellbeing, Women, Family and Childhood Development. (Photo by The Borneo Post)
Photo of Dato Sri Fatimah Abdullah, the Minister of Welfare, Community Wellbeing, Women, Family and Childhood Development. (Photo by The Borneo Post)

When There Is Love, There Is A Hope

KUCHING – Several hotels and buildings in Sarawak have lighted up their buildings with heart shaped designs to share the message of love for all amid the COVID-19 outbreak.

It is also part of their corporate social responsibility (CSR) to show support for front-liners who are battling daily and for many that are affected by the outbreak – physically, mentally and emotionally.

“We believe that during this difficult time; it is important to be there for one another. Carrying on with whatever aspects of work that we can with a heart,” said Sarawak Tourism Board (STB) Chief Executive Officer, Sharzede Datu Haji Salleh Askor.

She said other organisations have also stepped-up to contribute and provide assistance.

“It is wonderful to see how these organisations have come together with such act of kindness, taking responsibility for the comfort and well-being of our hardworking front-liners, who have put their own lives on the line, for the public good,” she added, sending her thoughts, love and prayers to all front-liners to be safe and strong.

Photo shows a lighted heart shaped designed by Pullman Kuching.
Photo shows a lighted heart shaped designed by Pullman Kuching.

Sarawak All in One Go!

KUCHING – Sarawak is taking the next step to pursue digital tourism and with the launch of the Sarawak Travel App and Portal, the state’s vision in digitalising the tourism industry is still on track.

The launch ceremony took place at the Imperial Hotel Kuching on February 19, 2020, attended by various government and corporate agencies, as well as the media.

“The digitalisation of the tourism industry aspires to allow seamless travel experience for both domestic and international tourists to Sarawak, which would fit into the State’s Visit Sarawak Campaign”, said the Minister of Tourism, Arts and Culture Sarawak, Datuk Abdul Karim Rahman Hamzah.

“It will also showcase Sarawak’s diverse culture, adventure, nature, food and festivals in mobile application and web portal, presenting them through virtual and augmented reality capabilities. The app can act as a virtual guide for tourists, which includes getting information about the destinations, bookings, transactions and reviews about the places they have visited,” he added.

The Sarawak Travel App and Web Portal is a strategic partnership and collaborative effort by the Ministry of Tourism, Arts and Culture Sarawak, the Sarawak Multimedia Authority (SMA), and University Malaysia Sarawak, which aims to digitalise major components of Sarawak tourism industry.

The app is now available for download in the mobile apps store.

Sarawak More to Discover App

Congratulation Semenggoh Wildlife Centre!

MIRI – The Semenggoh Wildlife Centre, Kuching has been awarded the World Excellence Tourism Awards 2020, under the Sustainable Tourism Programme category.

It was announced by the Chief Minister of Sarawak, Datuk Patinggi (Dr) Abang Haji Abdul Rahman Zohari Abang Openg during the launch of the Love Hornbills Day, held on February 15, 2020 at the Piasau Nature Reserve, Miri.

“This means that the world recognises us, the state and the government of Sarawak, for our responsibility and concern in nature conservation. This is not just at a Malaysian level, but the whole world. I am very proud and honoured that this award has indicated Sarawak’s success in our orangutan conservation efforts,” he said.

The award will be presented to Sarawak Forestry Corporation in Germany, this March, as a recognition of and to reward those who have contributed to elevating the country’s tourism industry.

Photo shows the Chief Minister of Sarawak, Datuk Patinggi (Dr) Abang Haji Abdul Rahman Zohari Abang Openg giving his speech during the Love Hornbills Day 2020. (Photo by UKAS)
Photo shows the Chief Minister of Sarawak, Datuk Patinggi (Dr) Abang Haji Abdul Rahman Zohari Abang Openg giving his speech during the Love Hornbills Day 2020. (Photo by UKAS)