KUCHING: Sarawak is proud to announce its hosting of the PATA Destination Marketing Forum 2020 to be held in Kuching from November 25 to 27, 2020.
The announcement was made by the Minister of Tourism, Arts and Culture, Datuk Haji Abdul Karim Rahman Hamzah at the conclusion of the PATA Destination Marketing Forum 2019 in Pattaya, Bangkok, Thailand.
“Aligning with PATA’s advocacy theme of tourism dispersal, this event will shine the spotlight on a side of Asia unlike anywhere else, as Sarawak offers an alternative for those seeking humble authenticity, far from the tourist-trap clichés”, said PATA Chief Executive Officer, Dr Mario Hardy.
Organized by The Pacific Asia Travel Association (PATA), the event will feature two non-stop days of learning, which gathers the top minds in destination travel for inspiring and insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations.
Alongside the one-day conference that brings together high-profile tourism professionals worldwide, the one-day Technical Tour offers an immersive experience of the host destination – a showcase of a lesser-known yet attractive corner of the world and an unprecedented opportunity to explore the region’s natural landscapes and cultural treasures.
SINGAPORE – Another prestigious award at hand for Sarawak Tourism Board, this time, the BrandLaureate World Best Brand Award in Destination Branding category.
This Destination Branding award recognised STB’s strongest and most competitive appealing assets in promoting the destinations through linked brands.
STB walked away with the coveted award and pewter trophy, plated in 24k gold and adorned with the finest Swarovski crystal, presented at a ceremony held on October 31 at Shangri-La Hotel in Singapore.
It was indeed a remarkable accomplishment to be recognized by the World Brand Foundation (TWBF), a non-profit organisation dedicated to develop brands in a myriad of business backdrops.
Led by its Founder and World President, Dr, KK Johan and distinguished Patron and Board of Governors, who are Statesmen and Captains of Industries, TWBF has been blazing the branding industry with its innovative initiatives.
Among other notable international awards won by STB recently were the Pacific Asia Travel Gold Award 2019 in the “Marketing Media – Travel Video” category with its “Why Limit Yourself” destination video and also the Malaysia Iconic Event Award 2019 for its Rainforest World Music won at the Malaysia Business Events Awards (MBEA) Night 2019.
KUCHING – Sarawak Tourism Board received another recognition for its effort to enhance tourism through the internationally renowned Rainforest World Music Festival (RWMF)
The Malaysia Iconic Event Award 2019 was presented to STB’s CEO, Puan Sharzede Datu Haji Salleh Askor at a ceremony held at the Malaysia Business Events Awards (MBEA) Night on October 23 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.
Organized by the Malaysian Association of Convention and Exhibition Organisers (MACEOS), this award gave recognition to the best business events organised by the Business Events fraternity in honouring their excellence and professional services.
“Proven to be more than just a music festival, the Rainforest World Music Festival provides the opportunity for everyone to listen to music from all over the world and learn about the different and unique instruments,” said Sharzede.
With sustainability as key consideration during this year’s festival, green initiatives were incorporated including the emphasis on biodegradable tableware and discouraging the usage of bottled water.
KUCHING – Sarawak Tourism Board launched its pioneer Waste Management Programme with local hotels on October 9 as part of the Board’s initiative in pursuing its Responsible Tourism initiatives.
The programme, launched by the Minister of Tourism, Arts and Culture Sarawak, YB Datuk Haji Abdul Karim Rahman Hamzah, is a long term joint collaboration project with WormingUp Sdn Bhd, a local NGO, aimed to raise awareness on proper food waste management and reduce its disposal at landfill sites.
The programme received participation from six local hotel partners mainly Hilton Hotel, Riverside Majestic, Merdeka Palace, Grand Dormani Rajah Court Hotel, Kuching Park and UCSI Hotel.
This ongoing campaign is expected to be expanded to cover the whole of Sarawak region within the next three years aimed to include restaurants, shopping malls and schools.
LONDON – Meet us at the World Travel Market (WTM) in London on November 4 to 6 at the Excel, London, United Kingdom.
We are located at the Malaysia Pavilion booth No.AS600, and partners who want to know more about Sarawak are warmly welcome to discuss with us and with our local Sarawak representatives.
Joining us at the Malaysia Pavilion are Amogha Tours and Travel Sdn Bhd, One Wayang Tours Sdn Bhd, Greatown Travel Sdn Bhd, CPH Travel Agencies, Ecogreen Holidays, Grand Margherita Hotel and Riverside Majestic Hotel (Puteri Wing and Astana Wing).
We will also be launching new products including the Trans-Borneo Cycling, Sibu and Central Region and our special National Geographic Traveller’s Sarawak Special Feature on November 5.
Other than our product launching, join us to witness our special solo performances by Sarawak traditional nose flute (Selingut) and Sape musician.
SINGAPORE – Sarawak Tourism Board and its travel trade representatives from the State will be at the ITB Asia which will be held on October 16 – 18, 2019 at Sands Expo and Convention Centre, Marina Bay Sands, Singapore.
The Sarawak pavilion is located at booth B05 and all partners who are interested to know more about the destination and its business opportunities offered are welcome to discuss with the Sarawak trade delegation.
The Sarawak delegation will consist of travel agencies, product owners and hoteliers including the CPH Travel, Sarawak Convention Bureau, Kuching Holidays Tour and Car Rental Sdn Bhd, Minda Nusantara Tours & Travel Agencies, Tropical Adventure Tours & Travel, One Wayang Tour Sdn Bhd, Greatown Travel & Tour, Innosar Holidays, Authentic Borneo Tours, Borneo Adventure and Marian Boutique Lodging House.
Organised by Messe Berlin (Singapore Pte Ltd) and supported by the Singapore Exhibition and Convention Bureau, the trade show is expected to welcome more than 11,000 delegates from 127 countries.
KAZAKHSTAN – “Why Limit Youself” by Sarawak Tourism Board (STB) won the (PATA) Gold Awards 2019 that was held on September 19 at the Congress Center, Nur-Sultan (Astana) , Kazakhstan in “Marketing Media – Travel Video” category.
The Pacific Asia Travel Association (PATA) Gold Awards is an annual award given to tourism industry organizations or individuals that made outstanding contribution towards successful promotion on travel industry throughout Asia Pacific region.
The video is filled with mesmerizing sights of flora and fauna, exotic cuisines as well as stories from various tribes in Sarawak and its diverse cultures.
This year’s PATA Awards attracted 197 entries from 78 organisations as well as individuals worldwide competing in four principal categories: Marketing, Education and Training, Environment as well as Heritage and Culture.
Supported and sponsored by the Macao Government Tourism Office since 1995, the PATA Gold Awards Dinner is an integral part of the PATA Travel Mart, held from September 18 –20, at Kome Exhibition Center in Kazakhstan. This year’s award recognizes the achievements of 27 separate organisations and individuals. The presentation ceremony was attended by more than 800 industry executives.
A range of Sarawak-inspired batik collection, “Sarawak Ethos” was showcased at the final of the 16th edition of Piala Seri Endon (PSE) held in Kuala Lumpur recently.
The showcase featured the ‘Lembayung Collection’, a set of four beautifully designed evening wear which reflects various natural shades of blue to depict the sky, water and the atmosphere, symbolic of Sarawak’s vast primeval, rich ecological and environmental natural assets.
Contemporary collection, motifs of “Buah Bangkit”, “Pating Betulak” and “Buah Anyam” with a Pua Kumbu theme were also the centrepiece of attraction.
‘Sarawak Ethos’ was introduced by a local design-house, Batique Sdn Bhd in collaboration with Universiti Teknologi Mara (UiTM) fashion school.
PSE saw 46 entries and 12 finalists vying for attractive prizes in the Fashion, Soft Furnishing and Handicraft categories.
The competition aims to highlight new-batik making talents besides injecting creativity and excitement in the batik industry.
It also provides a platform for new fashion, fabric and product designers to test their abilities against some of the best talents in the batik industry.
The “Sarawak Ethos” collection is now available for purchased at Batique Sdn Bhd, No. 131A, Jalan SS17/1A,47500 Subang Jaya,Selangor, Malaysia , Tel : +603 5630 1267 or you may visit facebook page : BatiqueSdnBhd or Instagram: bybatique
The “new look” Sarawak Museum, the largest in Malaysia and second largest in Southeast Asia, will be opened to the public by the end of next year, the Minister for Tourism, Arts and Culture, Datuk Haji Abdul Karim Rahman Hamzah said.
The project also includes the conservation of the historic Old Sarawak Museum building built in 1891, which is a landmark in its own right.
The world-class museum, with 6,000 square metres of interactive and engaging exhibition, has a well-curated selection of unique artefacts and specimens.
“It will be ready to take visitors on an interactive journey showcasing Sarawak’s history and life of the communities in the State,” said the Minister.
“The cavernous collection and storage space complement the State-of-the-Art research facilities that will keep the vast array of state-owned priceless museum collections safely preserved for future generations to enjoy” he said at the handing over of the site
Its dedicated spaces support the museum’s ambition towards becoming the leading research institute on the material culture of Borneo.
The new museum project was completed in May this year at a total cost of RM308 million and is equipped with digital facilities and incorporated with technologies to enhance visitors’ experience.