A community programme themed “Solidarity as a catalyst for Community Welfare in Tourism” will be held in Lawas on April 27-29.
Lawas spans less than 4,000km2, is 1,200 km from Kuching and roughly 200km from Kota Kinabalu, with buses from Sabah and Brunei.
The Tourism Programme features an expo on local products, workshops on cultural heritage and arts and other running events.
“The objective of the programme is to nurture unity, solidarity and integration among the local community while at the same time creating a platform for the people to promote their products and crafts,” according to Assistant Minister of Community Wellbeing Datuk Francis Harden Hollis.
Sarawak Tourism Board will highlight its first Tourism Virtual Reality (VR) experience this weekend at the MATTA Fair to be held at the Putra World Trade Center in Kuala Lumpur.
This is part of its new marketing initiative to embrace digital technology in the promotion of tourism in the State.
Interactively, the VR technology to be shared with MATTA visitors will feature a new dimension in the travel experience between the consumers and the destination.
Ashweein Narayanan, the Executive Director of Kuching based Amogha Tours and Travel (in collaboration with Trifold Enterprise), will provide a technical demonstration to try out the new Sarawak virtual experience using Samsung Gear VR experience available at Sarawak Tourism booth during MATTA Fair period.
Ashweein has expressed his wish bring the State’s tourism industry to a whole new level in line with the Sarawak Chief Minister’s vision to ‘digitize’ all industries, saying that conventional methods of sales and marketing may no longer be so viable and innovative methods were needed to garner the attention of the public.
Those attending MATTA Fair Kuala Lumpur on March 16 to 18 at the Putra World Trade Centre (PWTC) get the special opportunity of Experiencing Sarawak without having to board a plane, through the digital technology of Virtual Reality (VR).
Amogha Tours and Travel will be having a Virtual Reality Tour Experience of Sarawak at the Sarawak Booth, promoting some of Sarawak’s most iconic nature and cultural locations.
Other travel and tour providers, as well as product owners, will be attending the MATTA Fair and selling their products and services at special prices with added value.
Among the trade providers are Kuching Holidays and Car Rental, offering a three-day ‘self-drive’ holiday with accommodations for just RM550 per pax as well as other tours.
Jaunt Asia will be providing various four-day and five-day culture and nature packages specifically for the Muslim traveller.
Sarawak Economic Development Corporation (SEDC) will be promoting package deals to their cultural and musical events such as the Miss Cultural Harvest Festival, Sarawak Ethnic Kitchen Culinary Challenge and Sape World Concert at the Sarawak Cultural Village with boarding at the Damai Beach Resort, Riverside Majestic Hotel and Grand Margherita Hotel.
Indah House Kuching, located off of Carpenter Street at Kuching’s epicentre, provides opportunities for visitors to learn how to prepare local delicacies just as the locals do.
Starting with a visit to the local farmers’ market, visitors will learn about Sarawak jungle produce and speak to the farmers, before selecting the ingredients for their cooking class to be prepared, cooked and eaten together.
The styles and cultures of the food include Sarawak Malay, Dayak and Chinese, with some vegan and vegetarian recipe options as well.
The class will take approximately three and a half hours, excluding eating time, and registration has a minimum requirement of two pax for RM180.
The World War II Memorial service for Sarawak Volunteer Mechanics and Drivers was held at Zu Tze Temple in Tabuan Laru on August 20.
The service was in recognition of the sacrifices of nearly 100 Sarawak volunteer drivers and mechanics who travelled to Kunming, China in support of China’s war against the Japanese invasion.
“Their heroic stories show the solidarity and compatriot connection between the Chinese at home and abroad. They made remarkable contributions to the victory of the Chinese people’s war against Japanese aggression and the world anti-fascist war.” expressed Fu Jijun, Chinese Consul-General in Kuching,
Fu also offered his tribute and gratitude to the volunteers and their families as well as assuring them that the Chinese government would never forget their sacrifice.
The WWII Memorial for Sarawak Volunteer Mechanics and Drivers was built last year with the assistance from the Board of Management of Zu Tze Temple and the Association of Sarawak Chinese Academic Research.
The Meritin Hotel, Kuching is open for business enjoying location at the epicentre of Padungan Street, one of Kuching’s oldest ‘food hubs’ naturally surrounded by local merchants and food shops, hawker stalls and cafes.
Just a short walking distance from Kuching Waterfront and other cultural and historical attractions, Meritin also offers the “bonus” of being surrounded on all fronts with Kuching’s chill nightlife..
The Meritin has 40 rooms and the Haza Café located on the ground floor of the hotel is the perfect place for business and social gathers, with a menu to die for.
Located at Belawai Beach in the Mukah Division, just two and a half hours from Sarikei, Iftitah Restaurant and Resort is now open offering seaside getaway chalets, cottages, and good food.
Located near to the Tanjung Manis Airport at the Sarawak Halal Hub center, the resort offers standard rooms in a ‘kampung’ setting with quaint chalets connected in a longhouse style living quarters with showstopers to include their unique triangular chalets that faces the ocean.
Equiped with a boardroom or banquet hall for 30 people, as well as beachside barbeque and picnic areas, the Iftitah Restaurant & Resort is a prime location for a family getaway or a team building excursion.
In light of the recent ASEAN International Film Festival & Awards 2017 (AIFFA2017), Sarawak Tourism Board has begun looking into promoting Sarawak through the film industry.
The Board’s Acting Chief Executive Officer, Mary Wan Mering expressed Sarawak Tourism’s desire in using entertainment in marketing to travellers, in addition to the Board’s traditional marketing strategies.
Earlier this year, the Board set up a Filming Support Unit to aid international film production houses in getting permits, ground support and location scouting.
With Chinese film Blue Tears airing in China later this month, as well as previous cooking shows such as Anthony Bourdain’s No Reservation and Australian cooking show Out Of The Blue, Sarawak plans on expanding its presence in television and film in the near future.