Sarawak Tourism Board Launches “Look, See… Chiak, Makan” Travel Campaign for Singaporean Foodies at LTB Asia 2022

Singapore 20th October 2022 – Sarawak Tourism Board (STB) today officially launches its latest tourism campaign, “SARAWAK Look, See… Chiak, Makan” targeted at attracting Singaporeans to experience Sarawak’s diverse food culture at a ceremony held during ITB Asia 2022 at Sands Expo & Convention in Singapore.

The campaign, which ends on 15th December 2022, is a collaborative effort between Sarawak Tourism Board and participating tour operators to build awareness about Sarawak’s tourism products and destinations to Singaporeans and to highlight its diverse gastronomy that is one of Sarawak five tourism pillars, Culture, Adventure, Nature, Food and Festivals (CANFF).

Minister of Tourism, Creative Industry and Performing Arts Sarawak YB Dato Sri Haji Abdul Karim Rahman Hamzah said people are making up for lost time and holidays after the easing of travel restrictions and these revenge travellers are just eager and itching to travel.

“The launching of the ‘Sarawak Look See… Chiak Makan’ campaign comes in timely to attract Singaporeans who we know have a soft spot for gastronomy delights and are looking for a quick but memorable getaway. We hope that they will enjoy exploring Kuching, Malaysia’s first UNESCO Creative City of Gastronomy as well as Sarawak’s other destinations like Miri city,” he said.

Throughout this campaign, participating tour operators will bring their Singaporean package buyers to any restaurant or hawker stalls and to include the Sarawak Laksa or Kolok Mee eatery outlets in the tour packages.

YB Abdul Karim also stated that there has been a strong arrival of Singaporean visitors to Sarawak with Singapore ranking 3rd in the charts with 16,819 visitors from March till September ever since the resumption of direct flights from Singapore to Sarawak in February 2022.

“While numbers are good indicators, we must seize this opportunity to creatively rethink and re-strategize how the pandemic has changed the tourism industry,” he added.

Those interested to find out more about the “SARAWAK Look, See… Chiak, Makan” travel campaign can check out more at the campaign’s designated website https://lookseechiak.sarawaktourism.com for more details on the campaign.

Meanwhile, another notable event during the launching ceremony is the tripartite signing of MOU between STB, Sarawak Trade and Tourism Office Singapore (STATOS) and the Singapore Scout Association (SSA) which recognises SSA as Sarawak’s ambassador and partner in creating programmes to educate Singaporean youths, families and individuals on Sarawak’s rich cultural and natural heritage with the hope that through this generational lenses, Sarawak’s green initiatives and efforts in sustainability will contribute to the positive impact of global sustainability

ITB Asia, Asia’s largest travel trade, returns to Singapore this year from 19th to 21st October 2022 as a premier meeting place that bring together the travel trade industry professionals and a forum for establishing high-quality customer contacts and businesses for international exhibitors and Asia Pacific’s leading travel companies.