Sarawak Business Session at ITB Asia 2016

15 representatives of the travel agents and hoteliers from Sarawak will be making their presence at this year’s ITB Asia to be held at the Marina Bay Sands, Singapore on October 19 to 21.

ITB Asia is the largest B2B event in the region and has become the premier meeting place for the travel trade industry and also the forum for establishing high-quality customer contacts and conducting travel businesses.

The Sarawak Travel Agents will be actively taking part in the exhibitions, workshops and seminars, in an effort towards creating positive exposure and awareness in the international sphere on the relevance of Sarawak’s tourism products and destinations.

At ITB Asia, international exhibitors from all sectors within the travel businesses and Asia Pacific’s leading travel companies and emerging small and medium-sized enterprises will meet with top international buyers from the MICE, Leisure and Corporate Travel markets.

The event is open to registered trade partners from 10:00am to 6:00pm daily. Sarawak booth is located Hall F, booth number C15.

 For more information:


Sarawak Festivals of 2017

The 20th edition of the Rainforest World Music Festival 2017 will be taking place on 14-16 July 2017.

The festival will be held at its home in Santubong, the Sarawak Cultural Village, just 45 minutes from Kuching City Center.


As for the 12th edition of Borneo Jazz, it will be held on 12-13 May at ParkCityEverly Hotel in Miri.

Both are Sarawak’s iconic festivals of international standards and has attracted audience worldwide.

More updates and information on the Rainforest World Music Festival and Borneo Jazz can be found at the websites: and, respectively.


Trade and Consumer events


Heibei Tourism Conference

The Board is participating in Heibei Tourism Conference from 21 – 27 September and will see the signing of a Memorandum of Understanding between Sarawak Tourism Board and Heibei Tourism Authority.

This Memorandum of Understanding between both tourism agencies are desirous to promote and develop the tourism co-operation and regional tourism for mutual interest. The areas covered in the memorandum includes the development of an integrated and better tourism linkages between the State of Sarawak and Heibei Province; the development of cultural and educational exchanges between the two agencies and the promotion and development of health and education



Malaysia Day Reception

Sarawak will be the highlight of this year’s Malaysia Day Reception co-hosted by the High Commission of Malaysia in Singapore and Tourism Malaysia Singapore this coming September 14, 2016.

Sarawak will be provided with a tourism platform during this night and about 250 dignitaries consisting of various diplomats and foreign embassies will be treated with a multi-cultural show from Sarawak during the dinner.

Sarawak will be participating in two of the major tourism trade shows towards the end of 2016. These two events are platforms for the industry members to extend the business networks and consumer outreach.

ITB Asia

This will be from October 19 -21, 2016 and will be held at the Marina Bay Sands. ITB Asia is annually held three-day business to business trade show and convention for the travel industry.

As one of the leading trade shows around Asia, this is a fine platform for industry members to be hooked up with top international buyers from the MICE, Leisure and Corporate Travel Markets.


World Travel Market, London

Sarawak will be exhibiting at WTM Londonand will be from November 7-9 at the ExCel London; an exhibition and international convention center.

WTM London, one of the tourism tradeshows in the world and is attended by over 50, 000 senior travel industry professionals, government ministers and international press.

Travel trade professionals attend to meet new and existing contacts, gain industry insights and keep up to date with the latest travel trends whilst the 3,000 members of the international press come to report the latest stories and keep up to date with the Industry.


See you at ITB Asia in Singapore and World Travel Mart in London


Siniawan Festival 2016


A four-day event consists of varieties of food, music, cultural events plus numerous health activities will be held from September 15 to 18 at Siniawan old bazaar. Siniawan is a small town in Bau District which is located about 20km from Kuching city.

The event is to promote 100 years of existence of Siniawan. The event will embark with a jungle trekking and cycling challenge which include other sports activities such as futsal, sepaktakraw, blowpipe demonstration, street and traditional games, and a state-level photography competition. On Saturday, 17 September, visitors will be treated to a ‘Western country and Cowboy night’ and live band performances of country western music including classic songs from the 60s to the 80s. The theme coincides with the single-street bazaars reminiscence of a typical American ‘Wild West’ cowboy town.

The event will also host mid-autumn festival (moon cake), calligraphy exhibition, Chinese chess competition, lantern-making demonstration, lion dance competition and the worshipping of ‘Yue Niang’ (Moon Goddess) and Ghost festival. There will also be a traditional Teochew Opera show and Mandarin ‘Yue Liang’ songs singing competition. A Sarawak ethnic section will be included to focus on the Bidayuh community that includes the selling of handicraft and local delicacies, and Bidayuh cultural performances.

Another interesting program is to explore Rajah James Brooke Heritage Trail which covers Brooke’s first fort in Sarawak, Fort Berlidah which was built near Siniawan.

According to the organizing Chairman, Liew, most people called Siniawan an ‘old people’s town’ because there were not many economic activities before year 2010. With this event, he hopes to make Siniawan as one of the popular tourists’ destinations as it has a great potential.

For more information: