ANOTHER YEAR OF EXCELLENCE FOR SARAWAK TOURISM BOARD

SINGAPORE – Another prestigious award at hand for Sarawak Tourism Board, this time, the BrandLaureate World Best Brand Award in Destination Branding category.

This Destination Branding award recognised STB’s strongest and most competitive appealing assets in promoting the destinations through linked brands.

STB walked away with the coveted award and pewter trophy, plated in 24k gold and adorned with the finest Swarovski crystal, presented at a ceremony held on October 31 at Shangri-La Hotel in Singapore.

It was indeed a remarkable accomplishment to be recognized by the World Brand Foundation (TWBF), a non-profit organisation dedicated to develop brands in a myriad of business backdrops.

Led by its Founder and World President, Dr, KK Johan and distinguished Patron and Board of Governors, who are Statesmen and Captains of Industries, TWBF has been blazing the branding industry with its innovative initiatives.

Among other notable international awards won by STB recently were the Pacific Asia Travel Gold Award 2019 in the “Marketing Media – Travel Video” category with its “Why Limit Yourself” destination video and also the Malaysia Iconic Event Award 2019 for its Rainforest World Music won at the Malaysia Business Events Awards (MBEA) Night 2019.

STB CEO, Sharzede (middle) with jubilant staff showing off the BrandLaureate World Best Brand Award 2019
STB CEO, Sharzede (middle) with jubilant staff showing off the BrandLaureate World Best Brand Award 2019

Rainforest World Puppet Carnival 2019

KUCHING – The 3rd edition of the Rainforest World Puppet Carnival 2019 will be held on November 11 to 16 at the Auditorium, Old Courthouse, Kuching.

These six days event will showcase unique talents and performances by over 56 puppeteers from 17 countries including Korea, Albania, Brazil, Philippines, Indonesia, Bulgaria, Peru, India, Turkey, China, Romania, Australia, Vietnam, Russia, Argentina, Mexico and Malaysia.

Other than performances, there will also be a puppetry workshop where visitors are welcome to participate and learn more about puppetry conducted by international puppeteers.

The event is a joined collaboration between World Arts Convention together with Society for Arts and Handicraft Sarawak (SAHSA).

For more information, visit the World Puppet Carnival official Website at www.WorldPuppetCarnival.com.

Photo shows Frankie Malachi from Singapore performing during Rainforest World Puppet Carnival 2015 at The Spring, Kuching
Photo shows Frankie Malachi from Singapore performing during Rainforest World Puppet Carnival 2015 at The Spring, Kuching

Miri Country Music Fest

MIRI – The 6th edition of Miri Country Music Fest is back on November 22 to 23 at the Coco Cabana, Miri.

Organized by Place Borneo Sdn Bhd, the event will showcase various lineups of local and international country musicians such as Johnny Cash Experience from Germany, Dolly Parton Tribute Act – Diamond Dolly from United Kingdom, Fields from Australia, Casual Ceilidh Band from Europe and Brunei, Joe Ferdinands F&F from Singapore, Os Pombos from Malaysia as well as Lost Soulz, Frankie and His Music Machine, Midnite Busker from Miri, Sarawak.

Other than country music performances, there will also be a lot of food and games as well as souvenirs up for grab.

For more information on shows and entrance tickets, visit the Miri Country Music Fest webpage at https://miricountrymusic.com/.

image006

White Rajah Movie Will Promote Sarawak To the World

SINIAWAN – “RAJAH” a feature film on the White Rajah of Sarawak, Sir James Brooke, is an upcoming Hollywood feature film on the first White Rajah to be shown on the big screen throughout the world.

The filming of ‘Rajah” has gone well for the past one month with shooting   taken in various places of attraction including the rustic town of Siniawan, Fairy and Wind Caves, Santubong, Sarawak Cultural Village and Borneo 744.

The movie is also being spiced up with fantasy and romance to make it more suitable for commercial viewing,

The film is based on Brooke’s life when he first arrived in Borneo in 1839 in search of adventure and fortune and later to be known as the ‘White Rajah” of Sarawak.

‘Rajah’ stars include famed Hollywood actor, Jonathan Rhys Meyers, Malaysian actors, Shaheizy Sam, Bront Palare, Datuk Rahim Razali and also Sarawak born actors Kahar Jini and Peter John Labang.

It is directed by Michael Haussman and produced by Rob Allyn.

Photo shows Hon Datuk Karim Rahman Hamzah, Minister of Tourism, Arts and Culture (Middle) sharing his views on the set of White Rajah at Siniawan together with Producer Rob Allyn (third from right), Sarawak Tourism Board’s Chief Executive Officer Sharzede Datu Hj Salleh Askor on his right, Brooke Heritage Trust, Jason Brooke(right) including Hon. Miro Simuh at  left with the Tourism’s Permanent Secretary, Mr Hii Chang Kee (second from left).
Photo shows Hon Datuk Karim Rahman Hamzah, Minister of Tourism, Arts and Culture (Middle) sharing his views on the set of White Rajah at Siniawan together with Producer Rob Allyn (third from right), Sarawak Tourism Board’s Chief Executive Officer Sharzede Datu Hj Salleh Askor on his right, Brooke Heritage Trust, Jason Brooke(right) including Hon. Miro Simuh at left with the Tourism’s Permanent Secretary, Mr Hii Chang Kee (second from left).

Sarawak Static Brand Ambassador: The Visitors Information Centre (VIC)

KUCHING – The launching of the newly refurbished Visitors Information Centre (VIC) Kuching was held on October 23, at Block B, Old Courthouse, Kuching.

With its official launch, VIC Kuching became the main tourists contact point to seek advice and to complete their information search about various places of interest in Sarawak.

VIC Kuching promotes various attractions through images, visuals and interpretation of destinations that depicts the diverse culture and heritage, including crafts displays.

It also showcased the various destination offering promotional collaterals including printed brochures, magazines, photos, posters as well as videos.

Besides being a boon to tourists, the VIC also carters for students of schools and colleges which have tourism programmes or courses to assist them in their knowledge quest.

Photo shows Hon. Datuk Karim Rahman Hamzah, Minister of Tourism, Arts and Culture (Middle), Sarawak Tourism Board Chairman Hon. Datuk Abdul Wahab Bin Aziz, Chief Executive Officer Sharzede Datu Haji Salleh Askor, Permanent Secretary to the  Ministry of Tourism, Arts and Culture,  Mr Hii Chang Kee and all invited guests during the unveil of new image Visitors’ Information Centre Kuching, Old Courts House.
Photo shows Hon. Datuk Karim Rahman Hamzah, Minister of Tourism, Arts and Culture (Middle), Sarawak Tourism Board Chairman Hon. Datuk Abdul Wahab Bin Aziz, Chief Executive Officer Sharzede Datu Haji Salleh Askor, Permanent Secretary to the Ministry of Tourism, Arts and Culture, Mr Hii Chang Kee and all invited guests during the unveil of new image Visitors’ Information Centre Kuching, Old Courts House.

Another Accolade for Sarawak Tourism Board

KUCHING – Sarawak Tourism Board received another recognition for its effort to enhance tourism through the internationally renowned Rainforest World Music Festival (RWMF)

The Malaysia Iconic Event Award 2019 was presented to STB’s CEO, Puan Sharzede Datu Haji Salleh Askor at a ceremony held at the Malaysia Business Events Awards (MBEA) Night on October 23 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.

Organized by the Malaysian Association of Convention and Exhibition Organisers (MACEOS), this award gave recognition to the best business events organised by   the Business Events fraternity in honouring their excellence and professional services.

“Proven to be more than just a music festival, the Rainforest World Music Festival provides the opportunity for everyone to listen to music from all over the world and learn about the different and unique instruments,” said Sharzede.

With sustainability as key consideration during this year’s festival, green initiatives were incorporated including the emphasis on biodegradable tableware and discouraging the usage of bottled water.

Sarawak Tourism Board CEO, Sharzede (third left) receiving the award during the Malaysia Business Event Award Night 2019.
Sarawak Tourism Board CEO, Sharzede (third left) receiving the award during the Malaysia Business Event Award Night 2019.

Samarahan Food Festival

NOVEMBER 1 – 11

KOTA SAMARAHAN – The Samarahan Food Festival will be held from November 1 to 11, and will be held at the Summer Shopping Mall in Kota Samarahan.

Organised by the Kota Samarahan Municipal Council (MPKS), the festival is back with more exciting traditional cuisines reflecting the various ethnic groups in Sarawak as well as from our neighbouring countries including Indonesia and Thailand.

Besides featuring food, the festival will also showcase various performances by local singers, dancers and cultural troupes, with games, beauty pageants and cooking contests.

For more information and updates, visit the Summer Shopping Mall Facebook page at https://www.facebook.com/summershoppingmall/.

image011

Borneo Highland Padawan Nature Challenge

OCTOBER 20

KUCHING – The Borneo Highland Padawan Nature Challenge will be held on October 20, 2019 at Borneo Highland Resort, Padawan near the city.

This challenge is particularly for nature lovers, thrill seekers and adventurous individuals, who seek not only to enjoy the beauty of Padawan’s mountain range but also be able to enjoy amazing sceneries towards the Kalimantan, Indonesia’s viewpoint.

Organized by Padawan Municipal Council, this challenge is targeting 300 participants both locally and internationally to compete in the various categories including the 6 km Aman Bridge Fun Run, 10 km Simangas Waterfall Run, 16 km Bung Penrissen Hill Challenge and the 22 km Kalimantan Viewpoint Trail Road.

Details and participation in the Borneo Highland Padawan Nature Challenge can be found at https://gritevent.com/padawan/.

image009

Bintangor Citrus Festival 2019

OCTOBER 19 – 27

SIBUThe Bintangor Citrus Festival 2019 will be held from October 19 to 27, in Sibu and will showcase various fruit produce that the district has to offer.

Activities including cooking competition with citrus as its main ingredient, cultural performances, traditional and modern sports competition, beauty pageants, strongmen competition, boat races, poster drawing competition and fishing will also be held.

For more information, contact the Meradong District Office at 6084-693 245.

Photo shows the racing boat prepared for the festival
Photo shows the racing boat prepared for the festival

New Look for Visitors’ Information Centre in Kuching

KUCHING – Sarawak Tourism Board will launch its new Visitors’ Information Centre (VIC) Kuching on October 23 at Block B, Old Courthouse Complex in Kuching.

The information centre provides visitors and tourists for easy access to information needed to enhance their travelling experiences in Sarawak.

The centre will also provide applications for online permits and accommodations for the National Parks.

There are three VICs each located at Kuching, Sibu and Miri.

Photo shows the newly “image” of Visitors’ Information Centre Kuching
Photo shows the newly “image” of Visitors’ Information Centre Kuching