KUCHING – The First Phase of Visit Sarawak Campaign (VSC) had received a favourable increment in the number of visitor arrivals for the year 2019 in comparison to the year 2018.
It was announced by the Minister of Tourism, Arts and Culture and Minister of Youth and Sports Sarawak, Datuk Haji Abdul Karim Rahman Hamzah during Sarawak Tourism Board’s Annual Gala Dinner on January 19, 2020 at the Borneo Convention Centre Kuching.
“An unaudited achievement of 5.22 percent increase in the number of arrivals had keep our hopes high and in fact our arrivals have indeed surpassed the UNWTO’s global growth predicted at 4% for 2019”, he said.
The Second Phase of VSC will focus more into digital promotion, which involves celebrities, influencers and key opinion leaders (KOLs) while maintaining the current conventional promotion.
“I laud the efforts of the Sarawak Tourism Federation and its umbrella bodies in working together with my Ministry and the Board and I hope that the collaboration and partnership will continue to bring the industry to a greater height’, he added.