The Chief Executive Officer of the Sarawak Tourism Board, Sharzede Datu HJ Salleh Askor, attended the Chengdu Music Cities Convention as a speaker, as part of Sarawak’s music tourism initiatives, which uses Sarawak’s unique sounds to promote Sarawak as a tourism destination.
She presented the future of music in the city of Kuching and throughout Sarawak’s other cities, from the preservation of the cultural music and more modern types of music, to the prominent musical festivals in the state such as the Rainforest World Music Festival which has had a successful 22-year run.
Also presenting was Giacherie Tipik, President and Founder of CatSound.co, an independent non-profit agency based in Kuching. Tipik spoke on his company’s role in bringing Sarawak musical talents to the world stage as well as the work they do on the grounds to nurture talents.
The Music Cities Convention is the largest and most extensive global gathering on the topic of Music Cities, bringing together leaders from governments, academics, music organisations and the music scene to discuss the situation and future of music in cities and their role in the city’s development and identity.