Sarawak Tourism Board to Promote Exciting Packages at NATAS Holidays 2024 in Singapore

Kuching, Sarawak – August 16, 2024 – The Sarawak Tourism Board (STB) is thrilled to announce its participation in the National Association of Travel Agents Singapore (NATAS) Holidays 2024, Singapore’s top consumer travel fair today. From 16 to 18 August 2024, STB will showcase exciting travel packages featuring visits to the UNESCO World Heritage Sites of Niah National Park and Mulu National Park. Visit us at booth 4H35 at the Singapore Expo to discover the wonders of Sarawak.

NATAS Holidays is a premier event attracting over 100,000 visitors annually with its diverse range of travel products and destinations. The fair features exhibitors from various sectors, including outbound travel agents, cruise lines, airlines, hotels, resorts, national tourism
organizations, and more.

“We are incredibly excited to showcase Sarawak’s unique offerings at NATAS Holidays 2024,” said Sharzede Datu Haji Salleh Askor, CEO of Sarawak Tourism Board. “Visitors can look forward to discovering the breathtaking landscapes, rich cultural heritage, and delectable cuisine that make Sarawak a must-visit destination.”

Singapore ranks among the top five countries for visitor arrivals to Sarawak, with a 12% increase in visitors recorded until July 2024 compared to the previous year. Sarawak’s offerings, including authentic local food, cave tours, national parks, and wildlife tours, align
perfectly with the interests of Singaporean travellers.

By participating in NATAS Holidays 2024, STB aims to promote Sarawak as a premier travel destination, highlighting its unique plethora of culture, adventure, nature, food, and festivals (CANFF). This event offers STB the chance to increase awareness of Sarawak’s cultural and natural attractions, and engage directly with potential travellers, travel agents, and other industry stakeholders.

Through strategic marketing efforts and partnerships, STB is committed to driving tourism growth, fostering relationships, and enhancing the overall tourism experience in Sarawak, ultimately leading to increase tourist arrivals and economic benefits for the region.

At NATAS Holidays 2024, Sarawak will present exclusive tour packages tailored for Singapore travelers. Highlights include visits to the UNESCO World Heritage Sites of Niah National Park and Mulu National Park. As the first state in Malaysia to boast two UNESCO World Heritage Sites, Sarawak’s recent recognition of Niah National Park at the 46th World Heritage Committee Meeting in July 2024 underscores its global significance and outstanding natural beauty.

Other package attractions include the Sarawak Delta Geopark, which encompasses theWind Cave and Fairy Cave Nature Reserve, Bako National Park, and Semenggoh Nature Reserve. Located in the southern part of the state, the geopark spans areas in Kuching, Bau, Padawan, and Siburan. Visitors can explore unique geological formations, rich biodiversity including endemic species like the proboscis monkey and fairy rock gecko.

Kuching, the capital of Sarawak, is celebrated as a UNESCO Creative City of Gastronomy. With over 34 ethnic groups, Sarawak’s diverse cultural heritage has allowed its culinary scene to flourish, offering visitors a chance to experience authentic and varied local cuisine. Beyond its cuisine, travellers can also explore the vibrant handicrafts scene, where traditional crafts showcase the region’s rich cultural tapestry. Kuching’s recognition as a World Craft City by the World Crafts Council further cements its status as a world-class hub for exquisite crafts.

Additionally, travellers can explore the vibrant handicrafts scene, where traditional crafts reflect the rich cultural tapestry of Sarawak. The naming of Kuching as a World Craft City by the World Craft Council in 2018 further cemented the region’s reputation as a world-class
producer of exquisite crafts, offering a truly unique and immersive experience.

Visitors can enjoy daily cultural dance performances at 4 PM, featuring six major ethnic groups: Iban, Bidayuh, Malay, Chinese, Melanau, and Orang Ulu. Additionally, there will be captivating Sape performances. The Sape, a traditional lute of the Orang Ulu community, is known for its enchanting melodies and is an integral part of Sarawak’s musical heritage. Visitors can witness the artistry of Sarawak tattoo artists, who will be providing temporary tattoos for those interested in experiencing this unique form of art. Visitors will be mesmerized by the live performances that bring Sarawak’s culture and natural splendor to life.

We invite everyone to visit our booth at Singapore Expo 4H35 to discover the wonders of Sarawak and explore our exciting tour packages. Admission to NATAS Holidays 2024 is free, making it the perfect occasion to plan your next adventure. For more information, please visit the Sarawak Tourism Board’s website at https://sarawaktourism.com/.