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Sarawak Product Experience in Sarawak

The Visitor’s Information Centres (VIC) of the Sarawak Tourism Board conducted six Sarawak Product Experience (SPE) trips throughout the State this year.

The main objective of the trips are to research products and advise product owners on product development, positioning and marketing of the product experiences

Some of the products visited by the VIC team this year includes heritage trails in the highlands in Long Semadoh and Ba’kelalan, Iban animal tracking at Batang Ai, diving in Miri, Sarikei’s markets as the ‘fruit basket of Sarawak’, Maludam and Mukah.

Product management and corporate relations manager Maurice Balang said the team obtained insightful new knowledge through the SPE.

Sarawak Tourism intends to hold more SPE over the course of the rest of the year to connect more product owners to tour operators and other key travel partners.

Visitor’s Information Centres (VIC) team following an animal tracking tour in Batang Ai.
Visitor’s Information Centres (VIC) team following an animal tracking tour in Batang Ai.
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