Sarawak And Sabah Collaborate to Promote Discover Borneo: Malaysia’s Favourite Destination at Matta Fair Kuala Lumpur
Kuala Lumpur, 13 August 2024 – Sarawak Tourism Board (STB) is thrilled to announce its return to the MATTA Fair Kuala Lumpur, scheduled to take place from 6th to 8th September 2024 at the Malaysia International Trade and Exhibition Centre (MITEC). This year, STB will be collaborating with the Sabah Tourism Board to present an exciting and unified showcase under the theme “Discover Borneo: Malaysia’s Favourite Destination”
This collaboration marks a significant milestone in promoting the combined allure of Sarawak and Sabah. Both regions are renowned for their rich cultural heritage, stunning landscapes, and unparalleled biodiversity. By leveraging their unique strengths, the Sarawak and Sabah Tourism Boards aim to present compelling storytelling that positions Borneo as a premier travel destination for both domestic and international travellers.
Visitors to the MATTA Fair can immerse themselves in a variety of exciting activities and experiences. Enjoy mesmerising cultural performances featuring the enchanting sounds of the sape and nose flute, and indulge in live culinary demonstrations of iconic dishes such as Laksa
Sarawak and Ayam Pansuh. Witness the intricate artistry of traditional tattooing and handicraft-making, with each piece telling a story of Borneo’s vibrant cultural heritage. These activities provide a unique and immersive experience that brings a taste of Borneo to Kuala Lumpur.
Puan Sharzede Datu Haji Salleh Askor, CEO of the Sarawak Tourism Board, shared her excitement about the event, stating, “Our collaboration with the Sabah Tourism Board is not just about promoting tourism; it is about sharing the heart and soul of Borneo with the world. Together, we create a compelling narrative that positions Borneo, the third largest island in the world, as Malaysia’s Favourite Destination, captivating the hearts of travelers from Peninsular Malaysia and beyond.”
She adds, “For Sarawak, our Gateway To Borneo campaign is a manifestation of this storytelling. It brings to life the rich narratives of our cultural heritage, the breathtaking beauty of our landscapes, and the diverse experiences awaiting every traveler. Through this campaign, we aim to connect deeply with visitors, offering them not just a destination, but a journey through the heart and soul
of Borneo.”
The tourism sector in Sarawak is experiencing significant growth. For 2024, the target for domestic traveller arrivals is set at 2 million, with current figures already reaching 1,074,757 as of July. This impressive growth reflects the increasing appeal of Sarawak as a travel destination and highlights the region’s potential for further tourism development.
A major highlight of this year’s event is the announcement that Sarawak’s Niah Caves Complex has been officially inscribed as a UNESCO World Heritage Site. This prestigious recognition makes Sarawak the first state in Malaysia to have two UNESCO World Heritage Sites, Mulu National Park and Niah National Park, underscoring the region’s exceptional natural and cultural significance.
At the MATTA Fair, visitors will find an array of exciting travel packages that highlight the best of Sarawak. These include the Kuching Day Tours, the Sea Turtle Conservation Program, and the Heart to Heart with Orang Utan Program. Additionally, the Sarawak Delta Geopark and Niah packages offer unique opportunities to explore the hidden gems of our region. The booths will also feature live demonstrations of traditional dishes and handicrafts, providing a sensory journey in line with Sarawak’s Gateway To Borneo campaign.
This joint effort by the Sarawak and Sabah Tourism Boards is not just about promoting tourism; it is about creating a stronger, more unified identity for Borneo, maximizing the positive impacts on our local economy, and driving sustainable tourism growth.
