FINLAND – To kick start the new year, Sarawak Tourism Board will be participating in the MATKA Nordic Fair, happening on January 16 to 19 at the Helsinki Exhibition and Convention Centre, Finland.
This year’s participation is under Tourism Malaysia Pavilion Stand No. 7n101 in Halls 6 and 7. During the exhibition week on January 15 and 16, MATKA is open only for travel trade professionals and will open for the general public starting January 17.
On January 16, three Sarawak’s products will be launched; the Sibu and the Central Region, the Trans-Borneo Cycling and the launching of Rainforest World Music Festival 2020 that will be happening on July 10 to 12, 2020. These launches are expected to create an impact in terms of branding and innovation of Sarawak to tie up with Visit Sarawak Campaign 2020.
There will also be a Tourism Malaysia The Hague and Sarawak Tourism Seminar 2020 on January 21, organised jointly by Sarawak Tourism and Tourism Malaysia at the Corendon Village Hotel, Amsterdam for a session with the Dutch tour operators and media on the updates and present Sarawak’s new products.
KUCHING – The cruise ship Silver Spirit berthed on the morning of January 1, 2020 at the Senari Port, Kuching.
A total of 595 cruise passengers mainly from Australia and Europe were accorded with a Sarawak traditional cultural welcoming and garlanding, supported by Sarawak Tourism Board.
The passengers were offered shore excursions to some of the tourist attractions such as the Annah Rais Longhouse and Semenggoh Wildlife Centre, Sarawak River Cruise and also a trip to Sarawak Cultural Village, to experience the nature and the diverse culture of Sarawak.
The Silver Spirit is operated under the luxury cruise line Silver Sea, which operates to more than 900 destinations with 11 ultra-luxury cruises.
Sarawak is expected to receive a total of 15 cruise ships this year.
KAPIT – The annual Baleh-Kapit Raft Safari 2020 will be a happening event in Kapit Town come April 3 to 5.
Marking its 25th year since its inaugural event in 1996, the safari take paddlers from Rumah Ansi, Nanga Sepajie at Sungai Majau, the starting point to Sarawak’s last frontier town of Kapit and along Malaysia’s longest river, the Rejang river.
Participants will get a chance to compete in five main categories namely Men’s Bamboo Open and Closed categories, Women’s Bamboo Open, Mixed Free Style and Paddle Boat
Organized by the Tourism Task Group (TTG) Kapit and Kapit Resident Office, the event celebrates the importance of river as an important mean of transportation in the past before roads were constructed.
Miri – The Miri Afrolatin Fiesta 2020 will be held on February 27 to March 1 at the Eastwood Valley Gold and Country Club, Miri.
Celebrating its fourth edition, the organiser, La Danz Fitness and Dance Studio will parade international dance artistes from USA, Spain, Sweden, Norway, Luxembourg, Kenya and Australia who will also conduct dance workshops in Miri.
Sarawak Tourism Board (STB) signed the Memoranda of Understanding (MOU) with ATS Global Travel and Charter Sdn Bhd and the Hainan Airlines Holding Company Limited on December 30, paving way for better connectivity to the State.
The Chairman of STB, Datuk Haji Abdul Wahab Aziz signed on behalf of the Board with Mr. Mohd Sharom Mabul who signed for ATS Global Travel and Charter and Mr. Yang Lei who signed the document representing the Hainan Airlines.
The signing ceremony was witnessed by the Honorable Minister for Tourism, Arts, and Culture, Datuk Haji Abdul Karim Rahman Hamzah and the Permanent Secretary to the Ministry, Mr. Hii Chang Kee.
The MOU specified proposal by ATS Global Travel and Charter to make Kuching as an alternative regional Umrah hub while Hainan Airlines had proposed to launch its direct Haikou-Kuching- Haikou flight in 2020.
Sarawak Tourism Board will participate in 27 marketing initiatives, consisting trade and consumer fairs, roadshows and sales mission in its focus markets in 2020.
Among the notable fairs, where STB will be joined by the Sarawak trade partners, include MATKA Nordic Fair, Helsinki in January, Flight Centre Travel Expo in Sydney, Melbourne and Perth, and the Guangzhou International Travel Fair in February respectively, ITB Berlin in March, MATTA Fairs in March and September in Kuala Lumpur, ITB Mumbai in April and ITB Shanghai in May, and ITB Singapore in October and WTM London in November.
STB will also be conducting its own roadshows with its partners in the major cities in Australia, Germany, Holland, China and in West Malaysia.
These marketing initiatives offers platform for Sarawak trade partners to meet up with potential international business associates for business and networking sessions getting to know more about the destination and its product experiences.