Taxi Drivers as Ambassadors in Tourism

The Sarawak Tourism Board (STB) distributed corporate shirts with the Visit Sarawak Campaign logo on the front to some Taxi Associations in Kuching on May 29.

Sharzede Datu Hj Salleh Askor, CEO of STB said that with these shirts, she hopes that the taxi drivers will portray themselves as the ambassadors of Sarawak that they are, especially to first-time travellers to Sarawak, sharing their knowledge of Sarawak to facilitate those visitors’ experiences.

The five taxi associations involved in the distribution of corporate shirt – Persatuan Teksi Bumiputera Bahagian Kuching, Gabungan Pemilik Teksi Kuching Bhd, Kuching Division Taxi Association, Persatuan Teksi Bumi Kenyalang and the Sarawak Taxi Owner’s Association.

Mr Zainal Ossin from Persatuan Teksi Bumiputera Bahagian Kuching represented his association in receiving the shirts, and he said he is very delighted and proud to wear corporate shirt that STB has given, and that he will ensure his colleague to wear it proudly as part of their job to promote Sarawak and also interesting places around Kuching.

The Board plans on distributing around 900 of these corporate shirts to taxi associations in Kuching, Miri and Sibu.