Sarawak Tourism Board’s Marketing Initiatives for 2019

Sarawak Tourism Board will participate in various trade & consumer fairs in its focus markets in 2019.

The focus market include Domestic, Regional, Europe, China and Australia markets, with many established travel fairs planned in STB’s marketing initiative calendar.

More importantly, Sarawak will be holding their own trade or roadshows in certain markets such as the Sarawak Expo, a consumer fair, which will be held in November in Indonesia.

In Singapore, a two-part “Singapore Business Networking Session” will take place in April and October to encourage new business connections between Sarawak and Singapore industry partners.

STB will also be holding a Sarawak Tourism Roadshow in Melbourne, Sydney and Brisbane, with a B2B format, for the same reason.

A two-part Sarawak Tourism Seminar in collaboration with AirAsia will be taking place in South China as well, the first session taking place in March and the second in October.

STB encourages international trade partners to attend the various trade and consumer fairs and roadshows in the year of 2019, to form new business ventures to promote Sarawak’s attractions and products worldwide.

For more in depth information on the 2019 marketing initiatives here…